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Cocoanut Row
  • HISTORY


    Cocoanut Row is one of Palm Beach’s most historic streets, rich with stories that span from the town’s earliest days to its modern-day charm.


    ORIGINS AND EARLY SIGNIFICANCE


    The street's name, "Cocoanut Row," reflects the old-fashioned spelling of "coconut". In 1878, the Providencia, a small Spanish brigantine en route from Havana to Spain, wrecked on the shores of Palm Beach, right near where Mar-a-Lago is today. Its cargo contained some 20,000 coconuts.


    Early Palm Beach settlers rescued the coconuts and planted them all over the Island, thus creating an island of palm trees. It was this planting of coconuts and the resulting palm trees that gave Palm Beach its name. Some say it was the palms that attracted Henry Flagler to the island in 1892.

    In the late 19th century, Cocoanut Row became a central artery in Palm Beach's development. Elisha Newton "Cap" Dimick, one of the town's founders and its first mayor, established the Cocoanut Grove House in 1880 along this street. It was Palm Beach's first hotel and played a pivotal role in attracting visitors to the area.

    MODERN-DAY COCOANUT ROW

    Today, Cocoanut Row remains a dynamic part of Palm Beach, blending historical significance with contemporary allure. Its presence underscores Cocoanut Row's evolution from a pioneer pathway to a modern-day hub of culture and commerce.

    We are proud to serve as the stewards of CocoanutRow.com, honoring its rich history while helping shape its vibrant future.

​THE ART OF THE DEAL

"Mastering the art of dealmaking is what transforms an everyday company into a leading business empire. A good dealmaker understands that it’s their job to finesse things into place."


- Ronald P. Russo, Jr.